This is where the thoughts spill over. Unpolished. Unfiltered. Occasionally uncomfortable. I write like I create—curious, observant, sometimes a little sideways. One part strategy, one part therapy, and one part “did I just say that out loud?”
Expect stories, breakdowns, creative battles, and the occasional rant dressed up as reflection. If you’re looking for something clean and corporate… well, good luck out there.
If Your Brand Lives in a PDF, It’s Already Dead.
When I first started in this business, I watched a room full of suits nod along as a “top-tier” brand consultant...
Imagination Used to Be Bored. Now It’s Just Tired.
I grew up in a world so low-fi, it might as well have been powered by duct tape and dumb ideas. Street hockey...
Love Isn’t Yours to Approve
This weekend was Pride in Victoria. Flags waving, music pulsing through downtown, colours louder than the...
The 8 Deadly Sins of the Modern Era – #3: Disconnection
You Ghosted Your Whole Life It didn’t happen overnight. You didn’t suddenly wake up and decide to vanish. You...
Ripples Don’t Ask. They Echo.
I’m sitting here on my deck sipping coffee on a picture-perfect summer morning. My mind is casually drifting...
You don’t need a new logo. You need a backbone.
Everyone’s obsessed with the why. And I get it. It’s a powerful question. It drives purpose, intention, and...
Life Didn’t Teach Me. It Mugged Me and Stole My Ego.
Let’s start with a disclaimer: I’m not a psychologist. I hold no degrees in sociology or human behaviour. This...
AI Can’t Build a Brand, Because It’s Never Had a Broken Heart
Let’s get real. AI can write a pitch, design a logo, build a website, maybe even spit out a tagline that sounds...
Hear the Sin
Every piece in the 8 Deadly Sins series now has a custom Spotify playlist to bring the emotion to life.Start with...
The 8 Deadly Sins of the Modern Era – #2: Consumption
You're not hungry. You're hollow. We consume at a rate the human body, brain, and soul were never designed to...
Your Brand Has a Personality. And If It’s an Asshole, People Will Notice.
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night...
People Buy With Their Gut. Even at Canadian Tire.
Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my...
The 8 Deadly Sins of the Modern Era — Sin #1: Validation
A dopamine addiction dressed as confidence. The sin of the scroll. The echo of the like. The death of...
We Don’t Evolve From This
We weren’t built for this shit. We evolved to chase food and firelight. To read faces, not timelines. To survive...
The Lie We Tell About Creativity
Somewhere along the line, we decided that “creativity” meant painting sunsets or sculpting something tragic out...
I Don’t Like Looking in the Mirror
Let’s get something straight: We talk a lot about confidence, self-love, and “just being yourself”… But if you’ve...
Empathy: The Underrated Weapon in Creative Work
(And the one thing the world desperately needs more of) Let’s start here: Empathy isn’t soft. It’s not passive....
Loving a Creative: A Field Guide to Surviving Me
Being in a relationship with a creative is… well, it’s an experience. Ask my wife. Actually, don’t—she might...
Love Without Borders
My wife and I just got back from a 20-day trip to Italy and Spain. Sounds romantic, right? Wine, sunsets, pasta,...
Raised by Wolves
What’s it like being raised in my house? Picture six kids. One creative dad. One strong, brilliant, unshakeable...