Everyone posts their Spotify Wrapped like it’s a personality test.“Look at me, I’m a sad indie kid with a side of 2000s pop-punk nostalgia.”Cool. Except that’s not who you are, it’s just what you had on repeat when you were cleaning the kitchen. Spotify Wrapped isn’t...
No, seriously. This isn’t an attack. It’s not a self-help prompt. It’s a question. Do you actually know who you are? And even if you think you do, are you comfortable with it? We get told constantly how important “knowing yourself” is. But what does that even mean? I...
Why Music Owns Memory The power of music. It’s not a new idea. It’s been a universal truth for centuries. But if you’ve lived even a little, you already know this: music doesn’t just fill the silence. It defines the moment. I’m writing this on a window bench at a surf...
Creativity gets defined to death. The Cambridge Dictionary calls it the ability to produce original and unusual ideas. Business books frame it as the power to generate useful solutions. All accurate. All boring. After thirty years in advertising, design, and brand, my...
I’ve been called immature for most of my life. Sometimes it was an accusation. Sometimes it was a compliment. Sometimes it was both, usually in the same sentence. If immaturity was a martial art, I’d be a 5th Dan black belt in Immaturity-do. And yeah, I’ve trained...
