(Inspired by Malcolm Gladwell’s The Tipping Point) Everyone wants to “go viral.” That phrase alone makes my skin crawl. Viral is a buzzword people throw around when they have no clue what actually makes an idea spread. The truth is, big ideas don’t take off because...
(Inspired by Ed Catmull’s Creativity, Inc.) The myth is that creativity dies when people run out of ideas. That’s bullshit. Creativity dies when people are too afraid to share the ideas they already have. Ed Catmull built Pixar on one principle: protect creativity at...
(Inspired by Malcolm Gladwell’s David and Goliath) Everyone loves the David and Goliath story because it makes them feel good about being an underdog. Cute little guy with a rock takes down a massive beast, cue the inspirational posters and LinkedIn humblebrags. But...
This post is an experiment. Most people will like or share the headline without ever reading the words you’re seeing right now. If you’ve clicked through, you’re in the minority, and you’re exactly why I still write. Social media has turned us into skimmers and...
Everyone posts their Spotify Wrapped like it’s a personality test.“Look at me, I’m a sad indie kid with a side of 2000s pop-punk nostalgia.”Cool. Except that’s not who you are, it’s just what you had on repeat when you were cleaning the kitchen. Spotify Wrapped isn’t...
