People Buy With Their Gut. Even at Canadian Tire.

People Buy With Their Gut. Even at Canadian Tire.

Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my full-time job. People don’t buy with logic. They buy with their gut. Their heart. That weird little twitch of emotion that flares up when something feels...
We Don’t Evolve From This

We Don’t Evolve From This

We weren’t built for this shit. We evolved to chase food and firelight. To read faces, not timelines. To survive the winter, not the comments section. But somewhere along the way, we got duped. Sold a glossy version of connection that tastes like junk food for the...
The Lie We Tell About Creativity

The Lie We Tell About Creativity

Somewhere along the line, we decided that “creativity” meant painting sunsets or sculpting something tragic out of stone. We shoved it in a little box labelled “arts,” wrapped it in stereotypes, and started handing out labels like candy. “You’re creative.” “You’re...
I Don’t Like Looking in the Mirror

I Don’t Like Looking in the Mirror

Let’s get something straight: We talk a lot about confidence, self-love, and “just being yourself”… But if you’ve ever stared in a mirror and wanted to look away, you know it’s not that simple. This one’s personal. Like…punch-you-in-the-gut personal. Self-esteem is a...