Brand Is the Wind, Leadership Is the Sky

Brand Is the Wind, Leadership Is the Sky

Running a business used to mean rowing harder than everyone else. Head down. Calloused hands. Speed over direction. But that era’s dead, and good riddance. Because leadership today? It’s not about rowing the boat. It’s about reading the sky. It’s about plotting the...
Confessions of a Chronic Overthinker

Confessions of a Chronic Overthinker

You never really know you’re an overthinker until someone else comes along and points it out—or in my case, sits across the kitchen island and quietly mirrors back your own tangled thoughts. I’d spent most of my life chalking it up to curiosity, calling it “being...
Why We Stare Out Windows

Why We Stare Out Windows

I don’t know exactly when it started, this habit of mine—leaning against the window, watching a West Coast rain streak down the glass while my mind wanders somewhere between the hydro wires and the ghost of my own reflection. Sometimes it’s a deliberate pause, like a...
Branding Isn’t a Logo—It’s a Cold Snap in July

Branding Isn’t a Logo—It’s a Cold Snap in July

You spend thirty years in the design and advertising world, you see a lot of brands come and go. Some arrive with a bang—shiny logos, “mission statements” workshopped to death, and a rollout strategy that lands with all the excitement of the Stanley Cup Parade, minus...