Every now and then, in the middle of a scroll or a deadline or a cold cup of coffee, I’ll get hit with this weird, overwhelming clarity. Not about life’s big questions, but about something deceptively small. Like the movement of my own hand. The way I walk. The sound...
That was the line that started writing itself in my head this week. And like so many of the lines that come to me, it didn’t arrive with logic, it arrived with memory. With reflection. With something unresolved. When I was a kid growing up in the 70s and 80s (and...
When I first started in this business, I watched a room full of suits nod along as a “top-tier” brand consultant dropped a five-figure invoice, a four-slide deck, and one shiny line about the client’s “brand essence”, then disappeared like a magician who just sawed a...
I grew up in a world so low-fi, it might as well have been powered by duct tape and dumb ideas. Street hockey until the lights came on. BMX ramps made of questionable wood and absolute confidence. Tree forts. Paper cuts. Model glue. Weekends filled with nothing to do...
This weekend was Pride in Victoria. Flags waving, music pulsing through downtown, colours louder than the crosswalks they danced across. And as I stood there, just one man in a sea of joy, I felt it hit me again. This celebration isn’t about politics. It isn’t even...
