Let’s start with a disclaimer: I’m not a psychologist. I hold no degrees in sociology or human behaviour. This isn’t science, it’s just the rant of a regular dude. OK, maybe not so regular. I’m 53. Canadian. Middle-class. Straight. White. A father. A creative...
Let’s get real. AI can write a pitch, design a logo, build a website, maybe even spit out a tagline that sounds okay on paper, but let’s be honest, most of it still feels like reading a script written by a committee of polite aliens who studied Earth commercials on...
Every piece in the 8 Deadly Sins series now has a custom Spotify playlist to bring the emotion to life.Start with “Validation”, a sonic descent into our addiction to approval.
You’re not hungry. You’re hollow. We consume at a rate the human body, brain, and soul were never designed to handle. Food. Media. People. Products. More. More. More. But here’s the punchline: We’re not full, we’re fucking empty. This isn’t about gluttony...
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night brainstorm with stale coffee and shattered dreams. Sure, all that stuff matters, but only once you’ve got the real stuff figured out. The guts. The pulse....
