Every piece in the 8 Deadly Sins series now has a custom Spotify playlist to bring the emotion to life.Start with “Validation”, a sonic descent into our addiction to approval.
You’re not hungry. You’re hollow. We consume at a rate the human body, brain, and soul were never designed to handle. Food. Media. People. Products. More. More. More. But here’s the punchline: We’re not full, we’re fucking empty. This isn’t about gluttony...
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night brainstorm with stale coffee and shattered dreams. Sure, all that stuff matters, but only once you’ve got the real stuff figured out. The guts. The pulse....
Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my full-time job. People don’t buy with logic. They buy with their gut. Their heart. That weird little twitch of emotion that flares up when something feels...
A dopamine addiction dressed as confidence. The sin of the scroll. The echo of the like. The death of authenticity. Validation is the first in the “8 Deadly Sins of the Modern Era” because it’s the one most of us are swimming in, without realizing we’re drowning. We...
