This is where the thoughts spill over. Unpolished. Unfiltered. Occasionally uncomfortable. I write like I create—curious, observant, sometimes a little sideways. One part strategy, one part therapy, and one part “did I just say that out loud?”
Expect stories, breakdowns, creative battles, and the occasional rant dressed up as reflection. If you’re looking for something clean and corporate… well, good luck out there.
The 8 Deadly Sins of the Modern Era – #2: Consumption
You're not hungry. You're hollow. We consume at a rate the human body, brain, and soul were never designed to...
Your Brand Has a Personality. And If It’s an Asshole, People Will Notice.
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night...
People Buy With Their Gut. Even at Canadian Tire.
Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my...
The 8 Deadly Sins of the Modern Era — Sin #1: Validation
A dopamine addiction dressed as confidence. The sin of the scroll. The echo of the like. The death of...
We Don’t Evolve From This
We weren’t built for this shit. We evolved to chase food and firelight. To read faces, not timelines. To survive...
The Lie We Tell About Creativity
Somewhere along the line, we decided that “creativity” meant painting sunsets or sculpting something tragic out...
I Don’t Like Looking in the Mirror
Let’s get something straight: We talk a lot about confidence, self-love, and “just being yourself”… But if you’ve...
Empathy: The Underrated Weapon in Creative Work
(And the one thing the world desperately needs more of) Let’s start here: Empathy isn’t soft. It’s not passive....
Loving a Creative: A Field Guide to Surviving Me
Being in a relationship with a creative is… well, it’s an experience. Ask my wife. Actually, don’t—she might...
Love Without Borders
My wife and I just got back from a 20-day trip to Italy and Spain. Sounds romantic, right? Wine, sunsets, pasta,...
