This is where the thoughts spill over. Unpolished. Unfiltered. Occasionally uncomfortable. I write like I create—curious, observant, sometimes a little sideways. One part strategy, one part therapy, and one part “did I just say that out loud?”
Expect stories, breakdowns, creative battles, and the occasional rant dressed up as reflection. If you’re looking for something clean and corporate… well, good luck out there.
Hear the Sin
Every piece in the 8 Deadly Sins series now has a custom Spotify playlist to bring the emotion to life.Start with “Validation”, a sonic descent into our addiction to approval.
The 8 Deadly Sins of the Modern Era – #2: Consumption
You're not hungry. You're hollow. We consume at a rate the human body, brain, and soul were never designed to handle. Food. Media. People. Products. More. More. More. But here’s the punchline: We’re not full, we’re fucking empty. This isn’t about gluttony in the...
Your Brand Has a Personality. And If It’s an Asshole, People Will Notice.
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night brainstorm with stale coffee and shattered dreams. Sure, all that stuff matters, but only once you’ve got the real stuff figured out. The guts. The pulse....
People Buy With Their Gut. Even at Canadian Tire.
Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my full-time job. People don’t buy with logic. They buy with their gut. Their heart. That weird little twitch of emotion that flares up when something feels...
The 8 Deadly Sins of the Modern Era — Sin #1: Validation
A dopamine addiction dressed as confidence. The sin of the scroll. The echo of the like. The death of authenticity. Validation is the first in the “8 Deadly Sins of the Modern Era” because it’s the one most of us are swimming in, without realizing we’re drowning. We...
We Don’t Evolve From This
We weren’t built for this shit. We evolved to chase food and firelight. To read faces, not timelines. To survive the winter, not the comments section. But somewhere along the way, we got duped. Sold a glossy version of connection that tastes like junk food for the...
The Lie We Tell About Creativity
Somewhere along the line, we decided that “creativity” meant painting sunsets or sculpting something tragic out of stone. We shoved it in a little box labelled “arts,” wrapped it in stereotypes, and started handing out labels like candy. “You’re creative.” “You’re...
I Don’t Like Looking in the Mirror
Let’s get something straight: We talk a lot about confidence, self-love, and “just being yourself”… But if you’ve ever stared in a mirror and wanted to look away, you know it’s not that simple. This one’s personal. Like…punch-you-in-the-gut personal. Self-esteem is a...
Empathy: The Underrated Weapon in Creative Work
(And the one thing the world desperately needs more of) Let’s start here: Empathy isn’t soft. It’s not passive. It’s not some HR seminar buzzword or something reserved for greeting card copy. Empathy is a fucking superpower. Especially for creatives. In a world that’s...
Loving a Creative: A Field Guide to Surviving Me
Being in a relationship with a creative is… well, it’s an experience. Ask my wife. Actually, don’t—she might still be recovering from this week’s emotional rollercoaster and endless kitchen chest bumps (she hates those). We’ve been together 15 years. That’s 15 years...
Love Without Borders
My wife and I just got back from a 20-day trip to Italy and Spain. Sounds romantic, right? Wine, sunsets, pasta, all that jazz. But it wasn’t a vacation—it was a homecoming. Not for us, technically, but for the international students who lived with us over the past 7...
Raised by Wolves
What’s it like being raised in my house? Picture six kids. One creative dad. One strong, brilliant, unshakeable mother. Add a bit of emotional volatility, inappropriate humour, big dreams, late-night deep talks, and the occasional impromptu living room dance...
Genius, Madness, and the Fine Line in Between
A brutally honest reflection on creativity and mental health I’ve never cut off my ear and mailed it to someone, but I’ve definitely been two skipped meals and a deadline away from understanding why Van Gogh did. There’s this long-held belief—romantic, disturbing, and...
Brand Is the Wind, Leadership Is the Sky
Running a business used to mean rowing harder than everyone else. Head down. Calloused hands. Speed over direction. But that era’s dead, and good riddance. Because leadership today? It’s not about rowing the boat. It’s about reading the sky. It’s about plotting the...
Confessions of a Chronic Overthinker
You never really know you’re an overthinker until someone else comes along and points it out—or in my case, sits across the kitchen island and quietly mirrors back your own tangled thoughts. I’d spent most of my life chalking it up to curiosity, calling it “being...
Why We Stare Out Windows
I don’t know exactly when it started, this habit of mine—leaning against the window, watching a West Coast rain streak down the glass while my mind wanders somewhere between the hydro wires and the ghost of my own reflection. Sometimes it’s a deliberate pause, like a...
Branding Isn’t a Logo—It’s a Cold Snap in July
You spend thirty years in the design and advertising world, you see a lot of brands come and go. Some arrive with a bang—shiny logos, “mission statements” workshopped to death, and a rollout strategy that lands with all the excitement of the Stanley Cup Parade, minus...
The Art of Losing Your Keys (Again)
There are days when I honestly think I’d lose my own ass if it wasn’t attached. Keys, wallets, reading glasses—hell, I once misplaced my Tim’s cup while holding it. You’d think after three decades in the creative trenches, I’d have cracked the code on basic...