When I first started in this business, I watched a room full of suits nod along as a “top-tier” brand consultant...
Brand
You don’t need a new logo. You need a backbone.
Everyone’s obsessed with the why. And I get it. It’s a powerful question. It drives purpose, intention, and...
AI Can’t Build a Brand, Because It’s Never Had a Broken Heart
Let’s get real. AI can write a pitch, design a logo, build a website, maybe even spit out a tagline that sounds...
Your Brand Has a Personality. And If It’s an Asshole, People Will Notice.
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night...
People Buy With Their Gut. Even at Canadian Tire.
Let me tell you something I’ve learned after 30 years of branding, advertising, and watching humans like it’s my...
Brand Is the Wind, Leadership Is the Sky
Running a business used to mean rowing harder than everyone else. Head down. Calloused hands. Speed over...
Branding Isn’t a Logo—It’s a Cold Snap in July
You spend thirty years in the design and advertising world, you see a lot of brands come and go. Some arrive with...