I grew up in a world so low-fi, it might as well have been powered by duct tape and dumb ideas. Street hockey...
Reflections
Love Isn’t Yours to Approve
This weekend was Pride in Victoria. Flags waving, music pulsing through downtown, colours louder than the...
Ripples Don’t Ask. They Echo.
I’m sitting here on my deck sipping coffee on a picture-perfect summer morning. My mind is casually drifting...
You don’t need a new logo. You need a backbone.
Everyone’s obsessed with the why. And I get it. It’s a powerful question. It drives purpose, intention, and...
Life Didn’t Teach Me. It Mugged Me and Stole My Ego.
Let’s start with a disclaimer: I’m not a psychologist. I hold no degrees in sociology or human behaviour. This...
AI Can’t Build a Brand, Because It’s Never Had a Broken Heart
Let’s get real. AI can write a pitch, design a logo, build a website, maybe even spit out a tagline that sounds...
Hear the Sin
Every piece in the 8 Deadly Sins series now has a custom Spotify playlist to bring the emotion to life.Start with...
The 8 Deadly Sins of the Modern Era – #2: Consumption
You're not hungry. You're hollow. We consume at a rate the human body, brain, and soul were never designed to...
Your Brand Has a Personality. And If It’s an Asshole, People Will Notice.
Let’s cut the crap. Brand isn’t a logo. It’s not your typeface. It’s not your tagline plucked from a late-night...
The 8 Deadly Sins of the Modern Era — Sin #1: Validation
A dopamine addiction dressed as confidence. The sin of the scroll. The echo of the like. The death of...