Half-finished notebook scribbles turned into art*
Clients who've said "Damn, that's exactly it."*
Years of relentless creative obsession
* These numbers aren’t audited. I pulled most of them out of my ass, rounded up with creative licence and fuelled by caffeine, gut instinct, and a slightly unhealthy obsession with doing the work right. If you’re here for pixel-perfect metrics, you might be in the wrong gallery. But if you’re into truth-tinted exaggeration backed by three decades of hard-earned insight…
Welcome.
My story
Before Relentless Creativity was a brand, it was a survival strategy, a way of making sense of the world one idea at a time. It still is.
I’ve spent over 30 years in the design and advertising world, building brands, sharpening strategy, and turning gut instinct into visual clarity. I’ve worn every hat, printer, designer, creative lead, strategist, and I currently serve as VP and Creative Director at Eclipse360 in Victoria. It’s been 13 years of late nights, real talks, and work that actually matters.
My path’s taken me through big-agency campaigns, founding my own studio, mentoring the next wave, and judging international design shows. I’ve worked with clients on the local, national and international levels. My work has been featured in Applied Arts, quoted in Douglas Magazine, and BC Business. All good. But honestly? That’s just the surface.
Underneath it all, I’m chasing something more human. I want the work to feel. I don’t care about clever unless it’s got heart. I’m here for the stuff that hits a little too close to home and stays there.
I’m a lifelong martial artist with two black belts and a fascination for what breaks people, and what puts them back together. I’ve lived across Canada and Europe, collecting stories, watching people lie to themselves, tell the truth by accident, and carry on anyway. That’s where my art lives: in that messy, beautiful middle.
Empathetic inquisitor. Strategic bruiser. Creative lifer. Bold feeler.
That’s what I bring to the table, whether I’m building a brand, filling a gallery wall, or just handing someone a visual that says, “Yeah, I’ve been there too.”
